• Supports general health and well-being
    • Supports healthy vision

    • Supports brain function


Wolfberry, or goji berry, is a fruit from the genus Lycium barbarum (goji is an approximation of the Chinese name gouqizi).


Other Asian countries such as Japan, Korea, Vietnam, Thailand, and Tibet also call the fruit goji by its native names. North America and Europe have recently developed a reputation for fruits as superfoods.


They can be eaten fresh or dried or drank as juice or tea. The fruit has a pink-red color and has a tangy and sweet taste.


Thousands of years ago, Goji fruits were used in Traditional Chinese Medicine (TCM). It is believed that this fruit is good for nourishing and tonifying the eyes, kidneys, and liver.


Aside from polyphenols and amino acids, the fruit has a wide variety of bioactive compounds, such as minerals, minerals, vitamins, carotenoids (it contains the carotenoid zeaxanthin, which helps protect the eyes), and polysaccharides. Researchers believe that polysaccharides are the primary determinant of many of the health benefits due to their well-studied properties.


Goji fruits have traditionally been used for a variety of purposes including promoting healthy vision, improving energy, supporting cognitive health, and promoting well-being [1, 2, 3, 4].




  • Supports visual function [5–7]

  • Supports healthy retinal function [5,8–20]

  • Supports lens health and function [21,22]

  • Supports healthy retinal and eye response to light [23,24]

  • Supports optic nerve function [25]

  • Counters ocular oxidative stress [9,13,22–24,26,27]

  • Supports ocular antioxidant defenses [22–24]

  • Supports retinal Nrf2 signaling [23]

  • Supports retinal mitochondrial function [28]

  • Supports healthy retinal vasculature [11,29]

  • Supports blood-retinal barrier integrity [14,15,30]

  • Supports retinal mitochondrial function [13,28]

  • Enhances retinal carotenoid levels [28]

  • Supports the proliferation of retinal progenitor cells [31]


Brain function


  • Supports attention and cognitive function [32]

  • Supports synaptic plasticity [33–35]

  • Supports neuroprotection [34,36–41]

  • Supports cerebral blood flow [40]

  • Supports neurogenesis [34,35,41]


General health and well-being


  • Supports health and well-being [2,3].

  • Supports blood levels of antioxidant defenses [42,43]

  • Supports metabolic function [43–45]

  • Supports gastroprotection [46]

  • Modulates the gut microbiota [47–49]


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