• • Provides increased energy to brain and body
  • Supports brain health and cognitive functions
  • Reduces inflammation
  • Lower LDL (bad) cholesterol by 363%*
  • Improve insulin levels (evening out blood sugar) by 35%*
  • Burns fat to reduce lean muscle to fat ratio by 528%*

The molecule beta-hydroxybutyrate (BHB) is produced by the body to give energy when not enough carbohydrates or sugars are consumed.

In mammals, BHB is the most prevalent ketone body. Ketone bodies are tiny molecules made largely in the liver from lipids that circulate in the bloodstream during fasting, prolonged exercise, and carbohydrate restriction[2]. They are absorbed by tissues in need of energy and transformed to acetyl-CoA before being converted to ATP. ATP is what your body uses to power the cells in your body.

It has now been proven that ketones are the body’s preferred fuel source—NOT carbs or sugar / glucose. They generate 225% more energy than glucose and produce 45-times fewer free radicals! [7].

Using BHB as a primary fuel also has several profound benefits. BHB improves the function of nerves and the brain, and is used as energy by the body's muscles to boost performance [1]. Hydroxy butyric acid can also enter the central nervous system by crossing the blood-brain barrier.

However, new research suggests that BHB is more than just a passive energy transporter; it also has numerous signalling roles at the cell surface and within the cell, which can impact gene expression, lipid metabolism, neuronal function, and metabolic rate [3].

It is possible to bypass having to make any diet modifications / fasting to get these benefits (and more detailed below) by taking BHB supplementation.