ABOUT THE FOUNDERS OF AVOCADO NINJA, CALLUM & ANNIE

We have managed to combine a marriage, having a family and running Avocado Ninja together. To be honest, we had to develop the techniques found in this book to be able to not only survive, but live life to the full! Here is a little more about us.

I am absolutely passionate about finding all the secrets, tools, practices, hacks to have phenomenal health and energy. With the ultimate objective of living a fully charged life.

For the past 17 years, this has led me to being in the optimal health space, travelling the world, attending advanced health and personal development training and learning from the best.

I’ve found what really works. I’ve focused on the practices with the best return on investment in time and money; and made it so that it can work, practically, day to day, in a busy life.   I’m happy to share this with you in books (like this), guides, podcasts, blog posts and more.

My passion is to take ACTION and really make these practices stick. After years of being knowledgeable, but applying very little, (and some not so subtle prompting from Annie) I decided to really apply everything and go for it! I’m happy to help you do the same.

I love connecting with people, finding new strategies and tools to share, writing, talking and having lots of fun! I really enjoy the outdoors, being active, exploring, travel, fitness, optimal health, biohacking, personal development and growth. We spend a lot of time together as a family, and having magic moments together is the most important thing for me.

My philosophy in life is to live authentically and show up each day giving my best. If I am able to have a positive lasting impact on even just one person in my lifetime, I would be happy and deeply grateful.

For Avocado Ninja, I am the organizer that make sure things get done. I am focused on the details, quality and efficiency. As well as driving Avocado Ninja forwards, I take care of the design element for the website, packaging, products, books and guides.

At home, I am Mummy to an energetic toddler with an incredible passion for life (and food). A wife to my wonderful husband who loves learning how to optimize health. The chef who makes sure we eat well every day and handy woman that keeps the house from falling apart, fixing things as they break!

Being asthmatic means some things can be more challenging, but that did not stop me completing a half-marathon, various obstacle races and the "Coast to Coast" race across Scotland, and I look forward to taking part in more races in the future.

I am a big foodie who loves travelling the world, experiencing different cultures and their cuisine. I enjoy challenges for personal growth and am passionate about child development and well-being.

Our mission is to find the very best the world has to offer in the world of optimal health. We are driven to then giving you everything we can to follow through and take consistent action.

We make it practical, powerful and easy to stick to. We want you to get real, measurable results and to feel a huge difference in your life. By helping you transform, our dream is that this will inspire others to grow, and to join our community to create a real, positive change in the world.

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